The Hospice and Palliative CareCenter in Winston Salem NC is the oldest in the state and the largest hospice organization in the Piedmont region. The previous website was visually dated and was hamstrung by confusing navigation, inconsistent type, and content that was inapproachable.
Building on existing branding efforts underway at the organization, Alloy created a new experience for visitors that meets them where they are. The site was refocused on appealing to people searching for help and hope in the midst of one of the most difficult moments of his or her life — placing a loved one in hospice care.
The new site is inviting, calming, accessible and hopeful. It strives to act as a resource with simple, clear and consistent navigation and takes great pains to ensure that help is only a click or call away from any part of the site.
In order to allow different groups to have the ability to easily publish, but still let the communications group have final control over all content that is published, Alloy built a powerful but straightforward editorial workflow. Department writers can publish stories and submit them for editorial approval, and editors can publish, edit then publish, or reject with comments for more work. Departmental content is automatically published to landing pages for each department when approved, but those authors can also submit content for promotion to the frontpage of the entire website.
Hospice Hub Intranet
The oldest hospice in North Carolina was looking for a user-friendly replacement for the mass of files that were piling up on a shared network drive, and they needed a better platform for communicating with their 300+ employees who are spread over several counties. We reimagined their internal communication strategy and helped them develop the Hospice Hub.
In many ways the project was architected similarly to a public website. It had to speak to distinct audiences including doctors, nurses, administrative staff and volunteers. It had to serve as an information repository and a way of communicating important company wide information. But it also provided critical collaboration tools for the internal audiences.
Features on the Hospice Hub intranet project include:
- Authentication via the users’ existing Active Directory user accounts
- IP address restrictions limit access to users who are not on a Hospice Campus to authenticated traffic only, while allowing users on campus to access most resources without authenticating.
- Editorial access controls allow users from departments to publish and manage content only in those users’ section of the website.
- A community bulletin board that works like an internal craigslist.
- Special restricted access for volunteers to submit required documentation regarding their volunteer hours.
- Content managers can easily create webforms to solicit information from users, or provide request forms (IT access requests, facilities requests, etc).