Google Shopping Ad Strategy Starts with the Product Feed
Google is constantly changing. This is something we're all familiar with when we search at google.com, but this applies just as well to their advertising platform. Last summer, Google AdWords formally became Google Ads, and while dropping 'words' from the title at least makes it easier to say, the name switch is about much more than that. It represents a generational shift away from keywords as the primary means for reaching potential customers.
How to Improve Your Customer’s Online Shopping Experience
Let’s face it, nowadays, most of us are buying at least something, if not nearly everything, online. We are slaves to 2-day delivery and the ability to order anything imaginable from the comfort of our homes. Given this shift, it is crucial that businesses offer their customers the ultimate online buying experience. Here is some of our best advice for improving your customer’s ecommerce shopping experience.
User Generated Content Builds Brand Trust
Our friends at Olapic have released a killer survey on how user generated content influences purchase. We couldn't agree more. Social pressure is an effective tactic in social media and lead generation and your content marketing program can help drive social content beyond the obvious categories like fashion.
Eco Friendly Bean Bag Chairs
So it turns out the most eco friendly way to make a bean bag chair is to leave out the beans! Typically, high quality bean bag chairs are filled with virgin polystyrene beans — one more product that we need petrolium to make. Bada Bean Bags has a line of bean bag chairs called Bada Bags — and they're missing the beans! Instead, these bags are filled with reclaimed shredded foam.
BadaBeanBags.com Launches
We have recently launched a new ecommerce website selling beautiful bean bag chairs. The brand is Bada Bean Bags. Kilpatrick Design provided naming and branding for the online retail store, as well as building the site and developing an aggressive online marketing campaign.