Kick Your B2B Sales Process Into High Gear with Marketing Automation
Business-to-business buyers continue to raise their expectations on customer service, accessibility, and support. How does an industrial manufacturer keep up with such high pressures? For some, the answer lies in marketing automation.
How Industrial Manufacturers Can Use 5S for Inbound Marketing
It’s natural to be resistant to the unknown, which is why inbound marketing can seem like a daunting task for industrial organizations. Sometimes approaching an unfamiliar project using a familiar framework can make it seem less intimidating. With that in mind, here’s how you can use the 5S lean manufacturing methodology to efficiently and effectively create content for inbound marketing.
Indicators That Suggest Your Industrial Website Needs a Redesign
It can be frustrating to decide when and why to redesign your website, but there are a few signs that suggest that now might be the time.
Five Web Design Tactics Your Industrial Website Might Be Missing
Industrial companies generally rely on long-term relationships and referrals to drive a majority of sales, but many are starting to recognize that a strong online presence can also help drive revenue. Whether it’s time for a simple update or complete redesign, consider these five tactics to create a more effective industrial website that can produce leads and act as an always-on sales resource.