How Content Strategy Shapes Your Choice in Content Management System
In the last ten years brands have made major changes to the way they approach marketing and the change is driven by the web and modern media — brands, more than ever, are focused on content. Brands are now publishing information and entertainment that customers value and their websites are the core platform for this. Suddenly, the weight of a brand's marketing success rests firmly on the content management system behind their web presence. That CMS is having to evolve faster than ever to support these shifts in needs, and so the evaluation of CMS platforms is also changing.