Kick Your B2B Sales Process Into High Gear with Marketing Automation
Business-to-business buyers continue to raise their expectations on customer service, accessibility, and support. How does an industrial manufacturer keep up with such high pressures? For some, the answer lies in marketing automation.
Guide to Planning a B2B Product Launch Campaign
Whether you’re a B2B business or a consumer-focused company where the trade industry is very influential (think pharmaceuticals or even liquor), your product launch plan needs to go beyond providing accessible product information to leveraging the event to raise awareness.
The key here is that it’s NEW. Trade journalists, bloggers and industry insiders want to know about it when it’s hot off the press, not eight months later. That’s why it’s imperative to begin your launch plan in advance, ideally about six months ahead of your launch date.
How to Plan Content for B2B Product Launches
Coordinating a product launch requires a concert of activities working together. By creating a foundation of strong shared understanding around the buyer and their process for purchase, every team can contribute to the success of a launch.