Although there are 500 million daily users on Facebook, it definitely doesn’t mean they’re all using it with the best practices in mind. When it comes to your nonprofit or business, it isn’t enough to just have a Facebook page. Use it appropriately to get the greatest response from your target audience. Take a look below for some posting ideas, engagement tips, and even a few examples of the ones who do it best.
How Facebook Can Be Used
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Post a quick picture and caption of a new product or upcoming event and receive feedback in real time with likes and comments. You are able to respond to your community, build trust, and further establish your organization’s mission or brand.
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Support your base by giving exclusive offers to people who have liked your page.
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Be creative: If your business or nonprofit has a unique project or work environment, followers may be interested in seeing what goes on behind the scenes with a photo or video - posts like these can really draw in an audience.
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Link your company’s website to facebook when new content is uploaded to drive traffic to your webpage.
Tips for Engagement
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Use Facebook Insights to track engagement
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Use 3 lines max of text in a post and you’ll get 60% more likes
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Shoot for posting 5 times per week
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Post at optimal hours (this may vary due to your audience and I really like this article on the topic)