Getting your board members involved in your organization’s social media can add to the cohesiveness of your board. Social media is a way to continue telling your organization’s story online that requires interactive voices.
Including the participation of your board will help everyone be on the same page with regards to organization activity and updates. It’s also a powerful way for board members to harness the support of their already existing networks.
Here are some quick ways to boost social support for the organization from your board members that are currently active on Facebook.
1: LIKE the organization on Facebook
The like button is present at the top of your organization’s Facebook page, just beneath the main image. One must be logged in to their own account to Like a page. Once clicked, the Like button will say “Liked.” The total number of Likes is visible under the organization’s name on the page and can demonstrate an organization’s community presence, popularity, and support. That’s why getting board members to Like your page is a small step with a bigger message visible to anyone visiting your page.
2: INVITE your friends to Like the page too
Once a board member Likes a page, they will also be able to invite their own friends on Facebook to Like the page. Directly across from the “post something bar,” users will find a space to “Invite Your Friends to Like This Page” and a search bar that reads “Type a friend’s name..” Many board members may have discussed their involvement with the organization with friends and family or know other connections who may be interested in your organization’s work. Encourage your boardmembers to invite these people to Like the organization’s page.
3: Invite friends to specific EVENTS
Does your organization have an event coming up? A Facebook event page will automatically take up RSVPs. After sending an invitation to your board members and they have joined the event — they must select "Going" or "Maybe" — they will have the ability to invite their own friends. This is one way to increase attendance to your event by using the connections and networking capabilities of your board. Even if a board member is unable to attend, encourage them to join the event so that they can send invitations. The “Invite Friends” button is located beneath the header photo on the event’s page.
4: COMMENT on posts
Facebook is meant to be interactive. Encourage your board to check the organization’s Facebook page frequently and write comments on posts to share their thoughts or give their support. A bar providing space to “Write a comment” is visible on each post.
5: SHARE posts
Board members can share a post from your organization’s wall onto their own personal Facebook page. Shares will draw more eyes to your post and only take a few moments. The share button is found on each post, and once clicked will open in a new box that will allow the sharer to add a comment before having the post placed on their personal Facebook page.
6: LIKE posts
Liking posts is also a way for a board member to show support of your organization’s updates and recent events. The best thing about it? It literally takes a second. A link to Like is at the bottom left of every post.
7: POST images
Board members not only have the ability to like, comment, and share posts already on your organization’s Facebook page — they can post on your page, too. Maybe they’ve got a great photo from a recent event. To post a photo, simply click Photo/video above the posting field. You will then be given the option to upload a photo, choose the file from its saved location, and post the photo with a comment.
