While I won’t be writing this post in 140 characters or less, Twitter surprisingly allows quite a bit of information to be shared in those short and sweet bites. This is partly due to the fact that Twitter isn’t limited to letters - a Tweet can include video, photos, and links as well. Here are some examples of the many ways Twitter can be maximized, tips for engagement, and a chance to check out some Tweeters who have got it down to an artform:
How Twitter Can Be Used
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Make the most of 140 characters by incorporating links, hashtags, photos and videos. A well-placed photo not only gets attention but can send a clear message - without too many words.
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Provide updates in real time. One of the reasons why Twitter has been so transformative in journalism is because of its ability to send out news updates immediately. Show that your business is current by posting Tweets that are relevant to current trends.
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Be able to keep track of what is going on in your industry. By following other businesses and organizations doing similar work, you will be kept up to date on their Tweets all in one place.
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Engage with your audience and communicate quickly with one-button retweets and favorites, or easily send a reply or mention.
Tips for Engagement
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Keep it short, but still good (as if 140 characters wasn’t short enough!) Buddy Media reports that Tweets under 100 characters have a 17% increased engagement rate.
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Put out 3 to 5 Tweets per day. Don’t know what to Tweet so much about? Twitter gives some suggestions here.
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Don’t annoy your followers with spam after having your account hacked. Maintain your credibility by using a strong password and following other measures to ensure your account’s security.
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Don’t have time to be on Twitter to send out an important Tweet later today? Schedule and manage Tweets using Hootsuite.